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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Article in journal"
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Beziehungsmarketing
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Cross-cultural management
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Konsumentenverhalten
191
Brand management
78
Markenführung
78
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68
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49
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
126
Mattila, Anna S.
104
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Lusk, Jayson L.
74
Dwivedi, Yogesh Kumar
73
Grewal, Dhruv
73
Phau, Ian
72
Loureiro, Sandra Maria Correia
66
Kumar, Vikas
65
Melewar, T. C.
65
Jang, Soocheong
63
Kumar, V.
62
Reddy, Y. V.
61
Vrontis, Demetris
61
Nayga, Rodolfo M.
59
Bang, Nguyen
58
Septianto, Felix
57
Belk, Russell W.
56
Sharma, Piyush
55
Tiwari, Aviral Kumar
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Hollebeek, Linda D.
54
Ko, Eunju
54
Jain, Pramod Kumar
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Thaichon, Park
53
Walsh, Gianfranco
53
Verhoef, Peter C.
52
Chawla, Deepak
50
Rahman, Zillur
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Rangarajan, Chakravarthi
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Sen, Kunal
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Bagozzi, Richard P.
49
Kumar, Sunil
49
Laroche, Michel
49
Gaiha, Raghav
46
Pelsmacker, Patrick de
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Budhwar, Pawan S.
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Hyun, Sunghyup Sean
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Journal of business research : JBR
80
Journal of retailing and consumer services
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Technological forecasting & social change : an international journal
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Qualitative market research : an international journal
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Business strategy and the environment
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International journal of market research
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Journal of consumer behaviour : an international research review
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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The journal of consumer marketing
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European journal of marketing : EJM
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
The international journal of bank marketing : IJBM
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
British journal of management : BJM
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Corporate reputation review : an international journal
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ECONIS (ZBW)
256
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256
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
6
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
7
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
8
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
9
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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