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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Jungkeun"
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Consumer behaviour"
~subject:"Digitalisierung"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Digitalisierung
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Markenführung
Relationship marketing
62
Beziehungsmarketing
61
Brand management
55
Brand image
39
Markenimage
39
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34
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33
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32
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research-article
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Beatty, Sharon E.
Cleveland, Mark
Kim, Jungkeun
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
117
Mattila, Anna S.
98
Ghosh, Saibal
90
Khare, Arpita
85
Phau, Ian
81
Dwivedi, Yogesh Kumar
80
Kamaiah, Bandi
80
Lusk, Jayson L.
75
Loureiro, Sandra Maria Correia
68
Melewar, T. C.
67
Kumar, Vikas
65
Septianto, Felix
64
Grewal, Dhruv
63
Vrontis, Demetris
63
Nayga, Rodolfo M.
62
Reddy, Y. V.
61
Belk, Russell W.
60
Jang, Soocheong
58
Tiwari, Aviral Kumar
56
Bang, Nguyen
55
Jain, Pramod Kumar
54
Ko, Eunju
53
Laroche, Michel
51
Sen, Kunal
51
Chawla, Deepak
50
Rahman, Zillur
50
Rangarajan, Chakravarthi
50
Sharma, Piyush
50
Bagozzi, Richard P.
49
Hollebeek, Linda D.
49
Kumar, Sunil
49
Pelsmacker, Patrick de
48
Joshi, Himanshu
47
Kumar, Satish
47
Rajagopal
47
Rana, Nripendra P.
47
Gaiha, Raghav
46
Diamantopoulos, Adamantios
45
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Journal of business research : JBR
66
Journal of retailing and consumer services
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International marketing review
7
Psychology & marketing
7
Journal of strategic marketing
6
European journal of marketing
5
European management journal
5
International journal of consumer studies
5
Marketing letters : a journal of research in marketing
5
Technological forecasting & social change : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of hospitality management
4
Journal of advertising
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
The journal of consumer marketing
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global fashion marketing : JGfM
2
Journal of international marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
Qualitative market research : an international journal
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
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ECONIS (ZBW)
248
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
3
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
4
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
5
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
6
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
7
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
8
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
9
The Netflix effect : exploring the nexus of content exposure, destination appeal, and behavioural intention
Kim, Jeong Hyun
;
Kim, Jungkeun
;
Chung, Namho
;
Koo, Chulmo
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 433-450
Persistent link: https://www.econbiz.de/10014513658
Saved in:
10
Threat-induced sustainability : how COVID-19 has affected sustainable behavioral intention and sustainable hotel brand choice
Kim, Seongseop
;
Kim, Jungkeun
;
Lee, Jacob C.
;
Park, Jinah
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 501-515
Persistent link: https://www.econbiz.de/10014633597
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