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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Corporate reputation"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Corporate reputation
Indien
Konsumentenverhalten
Brand management
132
Markenführung
132
Relationship marketing
79
Beziehungsmarketing
78
Brand image
78
Markenimage
78
Firmenimage
52
Brand
45
Social Web
45
Social web
45
Markenartikel
44
Customer satisfaction
39
Kundenzufriedenheit
39
Marketing management
37
Marketingmanagement
37
Globalization
34
Globalisierung
33
Bibliometrics
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Bibliometrie
32
Dienstleistungsqualität
31
Service quality
31
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29
Luxusgüter
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27
Online-Marketing
27
Cultural identity
26
Kulturelle Identität
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25
USA
25
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25
Public relations
24
Öffentlichkeitsarbeit
24
Einzelhandel
21
Personality psychology
21
Persönlichkeitspsychologie
21
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21
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264
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10
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274
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15
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15
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9
Book section
9
Case study
7
Fallstudie
7
Aufsatzsammlung
5
Conference paper
1
Graue Literatur
1
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1
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Language
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Melewar, T. C.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Han, Heesup
115
Mattila, Anna S.
95
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Lusk, Jayson L.
74
Dwivedi, Yogesh Kumar
70
Phau, Ian
70
Grewal, Dhruv
62
Reddy, Y. V.
61
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Kumar, Vikas
57
Belk, Russell W.
56
Septianto, Felix
56
Tiwari, Aviral Kumar
55
Bang, Nguyen
54
Jain, Pramod Kumar
53
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Chawla, Deepak
49
Ko, Eunju
49
Kumar, Sunil
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Vrontis, Demetris
47
Gaiha, Raghav
46
Sharma, Piyush
46
Jha, Raghbendra
45
Joshi, Himanshu
45
Pelsmacker, Patrick de
45
Rahman, Zillur
45
Kim, Jungkeun
44
Kumar, Satish
44
Singh, Tarlok
44
Walsh, Gianfranco
44
Hollebeek, Linda D.
43
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Journal of business research : JBR
79
Journal of retailing and consumer services
15
International marketing review
9
International studies of management and organization
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Qualitative market research : an international journal
7
Journal of strategic marketing
6
The marketing review
6
European journal of marketing : EJM
5
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of consumer behaviour : an international research review
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The journal of consumer marketing
4
The journal of product & brand management
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of marketing theory and practice
3
Journal of world business : JWB
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Corporate reputation review
2
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Asia Pacific business review
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
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Source
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ECONIS (ZBW)
274
Showing
1
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10
of
274
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date (oldest first)
1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
6
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
7
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
8
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
9
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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