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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Indien
Relationship marketing
Konsumentenverhalten
138
Bibliometrics
42
Bibliometrie
42
Beziehungsmarketing
38
Social Web
35
Social web
35
Innovation adoption
33
Innovationsakzeptanz
33
India
29
Brand management
28
Dienstleistungsqualität
28
Internet marketing
28
Markenführung
28
Service quality
28
Online retailing
27
Online-Handel
27
Online-Marketing
27
Artificial intelligence
25
Brand image
25
Markenimage
25
Customer satisfaction
23
Innovation
23
Kundenzufriedenheit
23
Künstliche Intelligenz
22
Lieferkette
22
Supply chain
22
Einzelhandel
20
Retail trade
20
Coronavirus
19
Digitalisierung
17
Digitization
17
Globalisierung
17
Globalization
17
Innovation diffusion
17
Innovationsdiffusion
17
Viral marketing
17
Virales Marketing
17
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Online availability
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Undetermined
127
Free
6
Type of publication
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Article
179
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
180
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
2
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Paul, Justin
Han, Heesup
128
Mattila, Anna S.
107
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Phau, Ian
78
Lusk, Jayson L.
77
Grewal, Dhruv
73
Loureiro, Sandra Maria Correia
69
Jang, Soocheong
64
Kumar, V.
63
Kumar, Vikas
63
Nayga, Rodolfo M.
61
Reddy, Y. V.
61
Septianto, Felix
61
Belk, Russell W.
60
Hollebeek, Linda D.
59
Ko, Eunju
56
Thaichon, Park
56
Tiwari, Aviral Kumar
56
Vrontis, Demetris
56
Jain, Pramod Kumar
54
Rahman, Zillur
53
Verhoef, Peter C.
53
Chawla, Deepak
51
Laroche, Michel
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Bagozzi, Richard P.
49
Kumar, Sunil
49
Sharma, Piyush
49
Kumar, Satish
48
Pelsmacker, Patrick de
48
Bang, Nguyen
46
Gaiha, Raghav
46
Joshi, Himanshu
46
Kim, Jungkeun
46
Hyun, Sunghyup Sean
45
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Journal of business research : JBR
30
Journal of retailing and consumer services
24
International journal of Indian culture and business management
13
Technological forecasting & social change : an international journal
7
The marketing review
6
European journal of marketing : EJM
5
Information systems management
5
Psychology & marketing
5
International journal of consumer studies
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Business strategy and the environment
3
European management journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of market research
3
Journal of consumer behaviour
3
Journal of strategic marketing
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic government : EG; an international journal
2
International business review : the official journal of the European International Business Academy
2
International journal of bank marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Benchmarking : an international journal
1
European journal of innovation management : EJIM
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
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ECONIS (ZBW)
180
Showing
1
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180
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
8
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
9
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
10
Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Benchmarking : an international journal
30
(
2023
)
8
,
pp. 2670-2704
Persistent link: https://www.econbiz.de/10014502235
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