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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Ko, Eunju"
~person:"Liu, Martin J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Viswanathan, Madhu"
~subject:"Indien"
~subject:"Kundenwert"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Indien
Kundenwert
Nachhaltige Entwicklung
Consumer behaviour
204
Konsumentenverhalten
204
Brand management
73
Markenführung
73
Relationship marketing
69
Beziehungsmarketing
68
Brand image
47
Markenimage
47
Luxury goods
44
Luxusgüter
44
Social Web
41
Social web
41
Fashion
37
Internet marketing
37
Mode
37
Online-Marketing
37
Customer satisfaction
36
Kundenzufriedenheit
36
Brand
32
Dienstleistungsqualität
32
Service quality
32
Markenartikel
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Marketing management
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Marketingmanagement
29
Bibliometrics
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Subsistence economy
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USA
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23
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9
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2
Sammelwerk
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Arbeitspapier
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Graue Literatur
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Beatty, Sharon E.
Kim, Kyung Hoon
Ko, Eunju
Liu, Martin J.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Viswanathan, Madhu
Ghosh, Saibal
89
Kamaiah, Bandi
80
Khare, Arpita
76
Reddy, Y. V.
62
Tiwari, Aviral Kumar
58
Jain, Pramod Kumar
53
Sen, Kunal
52
Rangarajan, Chakravarthi
49
Kumar, Sunil
48
Gaiha, Raghav
46
Kumar, Vikas
46
Jha, Raghbendra
45
Singh, Tarlok
44
Chawla, Deepak
43
Joshi, Himanshu
43
Mohan, Rakesh
43
Shankar, Ravi
43
Shveta Singh
42
Mitra, Arup
40
Budhwar, Pawan S.
39
Singh, Manmohan
39
Goldar, Bishwanath
38
Kumar, Satish
38
Sharma, Chandan
38
Goyal, Ashima
37
Kathuria, Vinish
35
Das, Abhiman
34
Mahendra Dev, S.
34
Ray, Ranjan
34
Schaltegger, Stefan
34
Singh, Balwinder
34
Bhaduri, Saumitra N.
33
Gulati, Rachita
33
Mujumdar, Narasinh A.
33
Rath, Badri Narayan
33
Sehgal, Sanjay
33
Yadav, Surendra S.
33
Sarkis, Joseph
32
Ahuja, Inderpreet Singh
31
Bhat, K. Sham
31
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Journal of business research : JBR
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
International journal of Indian culture and business management
2
Journal of strategic marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing : emerging markets
1
Journal of East-West business
1
Journal of business ethics : JBE
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The Asian economic review : journal of the Indian Institute of Economics
1
The Indian economic journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
63
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1
Does the micro become macro in developing economies? : a study to trace sustainable circular replacements for emerging world's green development
Rawat, Prigya
;
Arya, Vikas
;
Paul, Justin
;
Roy, Hiran
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2478-2496
Persistent link: https://www.econbiz.de/10014514270
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
4
Role of socioemotional wealth (SEW) in the internationalisation of family firms
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
International journal of entrepreneurial behavior & research
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013553720
Saved in:
5
Examining guests' experience in luxury hotels : evidence from an emerging market
Shahid, Shadma
;
Paul, Justin
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1278-1306
Persistent link: https://www.econbiz.de/10013466526
Saved in:
6
Toward social enterprise sustainability : the role of digital hybridity
He, Tong
;
Liu, Martin J.
;
Phang, Chee Wei
;
Luo, Jun
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013334958
Saved in:
7
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
8
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
Saved in:
9
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
10
Distinct effects of pride and gratitude appeals on sustainable luxury brands
Septianto, Felix
;
Seo, Yuri
;
Errmann, Amy Christine
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10012436724
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