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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Reddy, Y. V."
~person:"Roy, Sanjit"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Markenführung"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Dienstleistungsqualität
Indien
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Systematic literature review
Consumer behaviour
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115
India
78
Relationship marketing
56
Beziehungsmarketing
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Reddy, Y. V.
Roy, Sanjit
Ghosh, Saibal
89
Kamaiah, Bandi
80
Khare, Arpita
74
Han, Heesup
63
Kumar, Vikas
59
Melewar, T. C.
59
Jain, Pramod Kumar
54
Tiwari, Aviral Kumar
53
Sen, Kunal
50
Kumar, Satish
49
Rangarajan, Chakravarthi
49
Kumar, Sunil
48
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46
Chawla, Deepak
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Jha, Raghbendra
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Joshi, Himanshu
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Rahman, Zillur
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Shveta Singh
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Bang, Nguyen
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Shankar, Ravi
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Budhwar, Pawan S.
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Goldar, Bishwanath
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Mitra, Arup
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Prentice, Catherine
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Prybutok, Victor R.
39
Sharma, Chandan
39
Merrilees, Bill
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Goyal, Ashima
37
Singh, Manmohan
37
Kathuria, Vinish
35
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35
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35
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Economic developments in India : quarterly update : analysis, reports, policy documents
28
Journal of business research : JBR
20
Journal of retailing and consumer services
8
Journal of strategic marketing
5
The Asian economic review : journal of the Indian Institute of Economics
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International journal of Indian culture and business management
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International journal of consumer studies
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Metamorphosis : a journal of management research
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The Indian economic journal
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Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
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Asia Pacific journal of marketing and logistics
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Australasian accounting business and finance journal : AABF
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Development policy review
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European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Future Business Journal
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India's economy in the 21st century : a collection of select articles
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Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
1
International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
1
International journal of economics and management science : a biennual journal of School of Management ; the journal of Society of Economics and Management Research (SEMAR), School of Management, Pondicherry University
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ECONIS (ZBW)
150
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
8
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
9
Employee silence in an organizational context : a review and research agenda
Dehkharghani, Leila Lotfi
;
Paul, Justin
;
Maharati, Yaghoob
- In:
European management journal
41
(
2023
)
6
,
pp. 1072-1085
Persistent link: https://www.econbiz.de/10014485446
Saved in:
10
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
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