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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Markenführung"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Dienstleistungsqualität
Indien
Markenführung
Systematic literature review
Consumer behaviour
114
Konsumentenverhalten
114
Relationship marketing
56
Beziehungsmarketing
55
Brand management
39
Brand image
31
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31
Kundenzufriedenheit
31
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31
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31
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Ghosh, Saibal
89
Kamaiah, Bandi
80
Khare, Arpita
74
Han, Heesup
62
Reddy, Y. V.
61
Kumar, Vikas
59
Melewar, T. C.
59
Jain, Pramod Kumar
53
Tiwari, Aviral Kumar
52
Sen, Kunal
50
Rangarajan, Chakravarthi
49
Kumar, Satish
48
Kumar, Sunil
48
Gaiha, Raghav
46
Chawla, Deepak
45
Jha, Raghbendra
45
Joshi, Himanshu
44
Singh, Tarlok
44
Mohan, Rakesh
43
Vrontis, Demetris
43
Mattila, Anna S.
42
Rahman, Zillur
42
Shveta Singh
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Bang, Nguyen
41
Loureiro, Sandra Maria Correia
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Shankar, Ravi
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Mitra, Arup
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38
Sharma, Chandan
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Goyal, Ashima
37
Singh, Manmohan
37
Kathuria, Vinish
35
Das, Abhiman
34
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34
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Journal of business research : JBR
20
Journal of retailing and consumer services
8
Journal of strategic marketing
5
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The journal of services marketing
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European management journal
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of entrepreneurial behavior & research
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International journal of services, economics and management
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International marketing review
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Journal of East-West business
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Journal of advertising
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Journal of enterprising communities : people and places in the global economy ; JEC
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Journal of global fashion marketing : JGfM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of service research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
89
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
8
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
9
Employee silence in an organizational context : a review and research agenda
Dehkharghani, Leila Lotfi
;
Paul, Justin
;
Maharati, Yaghoob
- In:
European management journal
41
(
2023
)
6
,
pp. 1072-1085
Persistent link: https://www.econbiz.de/10014485446
Saved in:
10
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
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