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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Dienstleistungsqualität
Indien
Markenführung
Consumer behaviour
115
Konsumentenverhalten
115
Relationship marketing
56
Beziehungsmarketing
55
Brand management
39
Brand image
32
Markenimage
32
Customer satisfaction
31
Kundenzufriedenheit
31
Service quality
31
Bibliometrics
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7
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Ghosh, Saibal
89
Kamaiah, Bandi
80
Khare, Arpita
74
Han, Heesup
63
Reddy, Y. V.
61
Melewar, T. C.
59
Kumar, Vikas
58
Jain, Pramod Kumar
54
Tiwari, Aviral Kumar
53
Sen, Kunal
50
Rangarajan, Chakravarthi
49
Kumar, Sunil
48
Gaiha, Raghav
46
Chawla, Deepak
45
Jha, Raghbendra
45
Joshi, Himanshu
45
Singh, Tarlok
44
Mohan, Rakesh
43
Mattila, Anna S.
42
Rahman, Zillur
42
Shveta Singh
42
Bang, Nguyen
41
Loureiro, Sandra Maria Correia
41
Shankar, Ravi
41
Budhwar, Pawan S.
40
Goldar, Bishwanath
40
Mitra, Arup
40
Prybutok, Victor R.
39
Sharma, Chandan
39
Kumar, Satish
38
Merrilees, Bill
38
Prentice, Catherine
38
Vrontis, Demetris
38
Goyal, Ashima
37
Singh, Manmohan
37
Kathuria, Vinish
35
Rastogi, Shailesh
35
Singh, Balwinder
35
Das, Abhiman
34
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Journal of business research : JBR
16
Journal of retailing and consumer services
8
Journal of strategic marketing
5
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The journal of services marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of consumer studies
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service research : JSR
2
Marketing intelligence & planning
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The service industries journal
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Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
British journal of management
1
Electronic commerce research
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European journal of international management : EJIM
1
European journal of marketing : EJM
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European management journal
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of services, economics and management
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International marketing review
1
Journal of East-West business
1
Journal of advertising
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global fashion marketing : JGfM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service research
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
84
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84
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
7
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
8
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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