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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Seo, Yuri"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
~subject:"Indien"
~subject:"Systematic review"
~type_genre:"Article in journal"
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Subject
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Bewertung
Brand
Consumer behaviour
Electronic Commerce
Indien
Systematic review
Konsumentenverhalten
102
Brand management
29
Markenführung
29
Relationship marketing
28
Beziehungsmarketing
27
Bibliometrics
26
Bibliometrie
26
Luxury goods
20
Luxusgüter
20
Brand image
19
Markenimage
19
Customer satisfaction
18
Globalisierung
18
Globalization
18
Kundenzufriedenheit
18
Dienstleistungsqualität
17
Service quality
17
USA
17
United States
17
Einzelhandel
15
India
15
Retail trade
15
Social Web
15
Social web
15
Markenartikel
14
Multinationales Unternehmen
14
Online retailing
14
Online-Handel
14
Transnational corporation
14
Internet marketing
11
Online-Marketing
11
Asia
10
Asien
10
Auslandsinvestition
10
Cultural identity
10
Emerging economies
10
Entrepreneurship
10
more ...
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Online availability
All
Undetermined
86
Free
4
Type of publication
All
Article
120
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
123
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
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Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Paul, Justin
Seo, Yuri
Han, Heesup
115
Mattila, Anna S.
102
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
77
Phau, Ian
76
Loureiro, Sandra Maria Correia
64
Grewal, Dhruv
63
Nayga, Rodolfo M.
61
Reddy, Y. V.
61
Septianto, Felix
61
Belk, Russell W.
60
Jang, Soocheong
58
Kumar, Vikas
58
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Vrontis, Demetris
54
Ko, Eunju
51
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Kumar, Satish
49
Kumar, Sunil
49
Laroche, Michel
49
Rahman, Zillur
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
47
Joshi, Himanshu
47
Pelsmacker, Patrick de
47
Thaichon, Park
47
Gaiha, Raghav
46
Jha, Raghbendra
45
Kim, Jungkeun
45
Sharma, Piyush
45
Law, Chun Hung Roberts
44
Singh, Tarlok
44
Diamantopoulos, Adamantios
43
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Published in...
All
Journal of business research : JBR
29
Journal of retailing and consumer services
13
European management journal
4
International journal of consumer studies
4
Business strategy and the environment
3
International journal of market research
3
International marketing review
3
Journal of consumer behaviour : an international research review
3
Journal of marketing theory and practice
3
Technological forecasting & social change : an international journal
3
The journal of consumer marketing
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
Journal of East-West business
1
Journal of advertising
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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Source
All
ECONIS (ZBW)
123
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1
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123
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1
Between cultural appreciation and cultural appropriation : self-authorizing the consumption of cultural difference
Cruz, Angela Gracia B.
;
Seo, Yuri
;
Scaraboto, Daiane
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 962-984
Persistent link: https://www.econbiz.de/10014526251
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
10
FLEs' concerns with misbehaving customers in the time of COVID and beyond
Gillson, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of service theory and practice
33
(
2023
)
6
,
pp. 771-796
Persistent link: https://www.econbiz.de/10014448092
Saved in:
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