//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~subject:"B-to-B-Marketing"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Bewertung
Brand
Consumer behaviour
Indien
Konsumentenverhalten
75
Bibliometrics
26
Bibliometrie
26
Relationship marketing
26
Beziehungsmarketing
25
Brand management
18
Markenführung
18
Brand image
17
Customer satisfaction
17
Dienstleistungsqualität
17
Kundenzufriedenheit
17
Markenimage
17
Service quality
17
Globalisierung
16
Globalization
16
Einzelhandel
15
India
15
Retail trade
15
Multinationales Unternehmen
14
Online retailing
14
Online-Handel
14
Transnational corporation
14
USA
11
United States
11
Auslandsinvestition
10
Emerging economies
10
Entrepreneurship
10
Entrepreneurship approach
10
Foreign investment
10
International market entry
10
Internationaler Markteintritt
10
KMU
10
SME
10
Schwellenländer
10
Markenartikel
9
Beschwerdemanagement
8
China
8
more ...
less ...
Online availability
All
Undetermined
67
Free
2
Type of publication
All
Article
92
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
93
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
2
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Paul, Justin
Han, Heesup
114
Mattila, Anna S.
99
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Lusk, Jayson L.
77
Phau, Ian
76
Dwivedi, Yogesh Kumar
74
Grewal, Dhruv
65
Loureiro, Sandra Maria Correia
63
Septianto, Felix
62
Nayga, Rodolfo M.
61
Reddy, Y. V.
61
Belk, Russell W.
60
Jang, Soocheong
58
Kumar, Vikas
56
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Sharma, Piyush
54
Ko, Eunju
51
Chawla, Deepak
50
Hollebeek, Linda D.
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Kumar, Sunil
49
Laroche, Michel
49
Rahman, Zillur
49
Bagozzi, Richard P.
48
Vrontis, Demetris
48
Pelsmacker, Patrick de
47
Gaiha, Raghav
46
Joshi, Himanshu
46
Jha, Raghbendra
45
Kim, Jungkeun
45
Kumar, Satish
45
Diamantopoulos, Adamantios
44
Singh, Tarlok
44
Melewar, T. C.
43
Mohan, Rakesh
43
more ...
less ...
Published in...
All
Journal of business research : JBR
19
Journal of retailing and consumer services
13
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing theory and practice
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing review
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of service theory and practice
1
Journal of strategic marketing
1
Paradigm : the journal of Institute of Management Technology
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Asian economic review : journal of the Indian Institute of Economics
1
The Indian economic journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
93
Showing
1
-
10
of
93
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
8
FLEs' concerns with misbehaving customers in the time of COVID and beyond
Gillson, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of service theory and practice
33
(
2023
)
6
,
pp. 771-796
Persistent link: https://www.econbiz.de/10014448092
Saved in:
9
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
10
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->