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~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~subject:"Bewertung"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Emotion"
~subject:"Indien"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Bewertung
Brand
Consumer behaviour
Emotion
Indien
Relationship marketing
Konsumentenverhalten
75
Bibliometrics
26
Bibliometrie
26
Beziehungsmarketing
25
Brand management
18
Markenführung
18
Brand image
17
Customer satisfaction
17
Dienstleistungsqualität
17
Kundenzufriedenheit
17
Markenimage
17
Service quality
17
Globalisierung
16
Globalization
16
Einzelhandel
15
India
15
Retail trade
15
Multinationales Unternehmen
14
Online retailing
14
Online-Handel
14
Transnational corporation
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USA
11
United States
11
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10
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10
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10
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10
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10
Internationaler Markteintritt
10
KMU
10
SME
10
Schwellenländer
10
Markenartikel
9
Beschwerdemanagement
8
China
8
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74
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2
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Article
104
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1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
105
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
2
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Paul, Justin
Han, Heesup
130
Mattila, Anna S.
109
Ghosh, Saibal
89
Khare, Arpita
85
Phau, Ian
81
Kamaiah, Bandi
80
Lusk, Jayson L.
77
Dwivedi, Yogesh Kumar
75
Grewal, Dhruv
73
Loureiro, Sandra Maria Correia
72
Septianto, Felix
66
Jang, Soocheong
64
Kumar, V.
63
Kumar, Vikas
63
Nayga, Rodolfo M.
63
Reddy, Y. V.
61
Belk, Russell W.
60
Hollebeek, Linda D.
59
Bagozzi, Richard P.
57
Vrontis, Demetris
57
Ko, Eunju
56
Thaichon, Park
56
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Rahman, Zillur
54
Verhoef, Peter C.
53
Chawla, Deepak
51
Kumar, Satish
51
Laroche, Michel
51
Prentice, Catherine
51
Pelsmacker, Patrick de
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Sharma, Piyush
50
Kumar, Sunil
49
Bang, Nguyen
48
Hyun, Sunghyup Sean
48
Park, Jungkun
47
Walsh, Gianfranco
47
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Journal of business research : JBR
19
Journal of retailing and consumer services
14
International journal of consumer studies
4
Journal of marketing theory and practice
4
Journal of service research : JSR
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
The journal of services marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Psychology & marketing
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
European journal of marketing
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
International marketing review
1
Journal of East-West business
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of service research
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
105
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1
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10
of
105
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date (oldest first)
1
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
8
FLEs' concerns with misbehaving customers in the time of COVID and beyond
Gillson, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of service theory and practice
33
(
2023
)
6
,
pp. 771-796
Persistent link: https://www.econbiz.de/10014448092
Saved in:
9
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
10
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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