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~language:"eng"
~language:"spa"
~person:"Cleveland, Mark"
~person:"Grewal, Dhruv"
~person:"Paul, Justin"
~person:"Yang, Zhiyong"
~subject:"Bewertung"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Soziale Integration"
~type_genre:"Article in journal"
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Bewertung
Consumer behaviour
Indien
Konsumentenverhalten
Soziale Integration
Einzelhandel
50
Retail trade
50
Relationship marketing
38
Beziehungsmarketing
36
Globalization
34
Globalisierung
33
Bibliometrics
30
Bibliometrie
30
Brand management
27
Markenführung
27
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24
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24
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22
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22
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21
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21
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21
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Online retailing
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Online-Handel
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Multinationales Unternehmen
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Preismanagement
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13
Marketingmanagement
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170
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174
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Cleveland, Mark
Grewal, Dhruv
Paul, Justin
Yang, Zhiyong
Han, Heesup
114
Mattila, Anna S.
99
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Lusk, Jayson L.
77
Phau, Ian
73
Dwivedi, Yogesh Kumar
72
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
61
Reddy, Y. V.
61
Belk, Russell W.
60
Septianto, Felix
59
Jang, Soocheong
57
Kumar, Vikas
56
Tiwari, Aviral Kumar
56
Jain, Pramod Kumar
54
Chawla, Deepak
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Ko, Eunju
49
Kumar, Sunil
49
Bagozzi, Richard P.
48
Laroche, Michel
48
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Pelsmacker, Patrick de
46
Sharma, Piyush
46
Jha, Raghbendra
45
Kim, Jungkeun
45
Kumar, Satish
45
Rahman, Zillur
44
Singh, Tarlok
44
Vrontis, Demetris
44
Mohan, Rakesh
43
Diamantopoulos, Adamantios
42
Shankar, Ravi
42
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Journal of business research : JBR
36
Journal of retailing
14
Journal of retailing and consumer services
13
Journal of the Academy of Marketing Science
11
Journal of marketing
9
Psychology & marketing
7
Journal of marketing research
6
International marketing review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
International journal of consumer studies
4
MSI reports : working paper series
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer behaviour
2
Journal of international marketing
2
Journal of marketing research : JMR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of consumer marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of East-West business
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
174
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1
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10
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174
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1
The bellwether of community : the influence of lead users' characteristics on ordinary users' participation in online brand communities
Wang, Shu
;
Hu, Fei
;
Yang, Zhiyong
;
Gao, Libei
;
Wang, Li
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1219-1233
Persistent link: https://www.econbiz.de/10014575700
Saved in:
2
How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong
;
Velasco, Franklin
;
Tanner, Emily C.
; …
- In:
Journal of public policy & marketing
43
(
2024
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
Saved in:
3
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
7
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
8
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
9
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
10
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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