Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Mark Cleveland
| Year of publication: |
2024
|
|---|---|
| Authors: | Cleveland, Mark |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 32.2024, 2, p. 65-88
|
| Subject: | mixed-ethnic identity | scale development | consumer behavior | cross-cultural | ethnicity | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Ethnische Gruppe | Ethnic group | Messung | Measurement | Nationalkultur | National culture | Persönlichkeitspsychologie | Personality psychology |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231212859 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631149