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~language:"eng"
~language:"spa"
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Nayga, Rodolfo M."
~subject:"Consumer behaviour"
~subject:"Zahlungsbereitschaftsanalyse"
~type_genre:"Article in journal"
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Consumer behaviour
Zahlungsbereitschaftsanalyse
Konsumentenverhalten
219
Willingness to pay
64
Experiment
52
Social Web
50
Social web
50
Brand management
46
Markenführung
46
USA
44
United States
44
Beziehungsmarketing
41
Relationship marketing
41
Internet marketing
40
Online-Marketing
39
Brand image
35
Markenimage
35
Innovation adoption
31
Innovationsakzeptanz
31
Food
30
Lebensmittel
30
Artificial intelligence
26
Ernährung
24
Nutrition
24
Customer satisfaction
23
Kundenzufriedenheit
23
Künstliche Intelligenz
23
Product labelling
23
Theorie
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Theory
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Warenkennzeichnung
23
Bibliometrics
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Bibliometrie
22
Emotion
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Lieferkette
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Supply chain
22
Viral marketing
22
Virales Marketing
22
Eating habit
21
Ernährungsverhalten
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Undetermined
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17
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Article
244
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Article in journal
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245
Aufsatz im Buch
7
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7
Arbeitspapier
1
Collection of articles of several authors
1
Graue Literatur
1
Non-commercial literature
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1
Working Paper
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Language
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English
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Author
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Moschis, George P.
Nayga, Rodolfo M.
Han, Heesup
113
Lusk, Jayson L.
102
Mattila, Anna S.
98
Phau, Ian
73
Khare, Arpita
68
Whitehead, John C.
68
Grewal, Dhruv
60
Septianto, Felix
59
Jang, Soocheong
58
Belk, Russell W.
55
Paul, Justin
54
Loomis, John B.
52
Hanley, Nick
51
Ko, Eunju
51
Scarpa, Riccardo
50
Bagozzi, Richard P.
48
Laroche, Michel
48
Hollebeek, Linda D.
46
Hu, Wuyang
45
Pelsmacker, Patrick de
45
Adamowicz, Wiktor
44
Kim, Jungkeun
44
Diamantopoulos, Adamantios
43
Johnston, Robert J.
42
Sharma, Piyush
41
Thaichon, Park
41
Bang, Nguyen
40
Shogren, Jason F.
40
Das, Gopal
39
Rajagopal
38
Vrontis, Demetris
38
Kim, Seongseop
37
Ko, Yong Jae
37
Park, Jungkun
37
Hyun, Sunghyup Sean
36
Tonsor, Glynn T.
35
Verhoef, Peter C.
35
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Journal of retailing and consumer services
18
Journal of business research : JBR
13
Food policy : economics planning and politics of food and agriculture
10
American journal of agricultural economics
7
Applied economic perspectives and policy
7
European review of agricultural economics : ERAE
7
International journal of Indian culture and business management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Canadian journal of agricultural economics : CJAE
6
The marketing review
6
Agricultural economics : the journal of the International Association of Agricultural Economists
5
European journal of marketing : EJM
5
International journal of consumer studies
5
International journal of hospitality management
5
Psychology & marketing
5
Information systems management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
4
Agribusiness : an internat. journal
3
European review of agricultural economics
3
Journal of behavioral and experimental economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of financial services marketing : JFSM
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Agricultural and resource economics review : ARER
2
Applied economics
2
Applied economics letters
2
Asian economic journal : journal of the East Asian Economic Association
2
Cogent business & management
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of consumer behaviour : an international research review
2
Journal of economic behavior & organization : JEBO
2
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Source
All
ECONIS (ZBW)
245
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1
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245
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date (oldest first)
1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
7
Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina
;
Fan, Linlin
;
Myruski, Sarah
;
Yang, Wei
; …
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
10
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
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