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~language:"eng"
~language:"spa"
~person:"Mohan, Rakesh"
~person:"Paul, Justin"
~person:"Sharma, Piyush"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"KMU"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
KMU
Konsumentenverhalten
95
India
66
Dienstleistungsqualität
29
Service quality
29
Customer satisfaction
28
Kundenzufriedenheit
28
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26
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Mohan, Rakesh
Paul, Justin
Sharma, Piyush
Han, Heesup
113
Mattila, Anna S.
98
Ghosh, Saibal
90
Khare, Arpita
85
Kamaiah, Bandi
80
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
76
Phau, Ian
73
Kumar, Vikas
68
Kraus, Sascha
67
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Thurasamy Ramayah
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Joshi, Himanshu
46
Jha, Raghbendra
45
Pelsmacker, Patrick de
45
Dana, Leo Paul
44
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44
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Economic developments in India : quarterly update : analysis, reports, policy documents
27
Journal of business research : JBR
19
Journal of retailing and consumer services
16
The journal of services marketing
7
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European management journal
4
International journal of consumer studies
4
Asian economic policy review : AEPR
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International business review : the official journal of the European International Business Academy
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Journal of international consumer marketing
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Small business economics : an international journal
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Technological forecasting & social change : an international journal
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International journal of Indian culture and business management
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International marketing review
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing management : MM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Thunderbird international business review
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Advances in indicative planning
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Asia Pacific business review
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Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
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Business standard India ...
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Cities : the international quarterly on urban policy
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
India policy forum
1
India's economy in the 21st century : a collection of select articles
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
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International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
167
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
7
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
8
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Organic food consumption and contextual factors : an attitude-behavior-context perspective
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3383-3397
Persistent link: https://www.econbiz.de/10014369818
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