Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Denni Arli, Narain Gupta, Deepak Sardana and Piyush Sharma
| Year of publication: |
2023
|
|---|---|
| Authors: | Arli, Denni ; Gupta, Narain ; Sardana, Deepak ; Sharma, Piyush |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 1, p. 155-175
|
| Subject: | Brand evaluation | Endorsement | India | Indonesia | Perceived value | Religiosity | Indien | Indonesien | Religion | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-08-2021-0258 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227461