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~language:"eng"
~language:"spa"
~person:"Paul, Justin"
~person:"Sharma, Piyush"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Globalisierung"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Customer satisfaction
Globalisierung
Indien
Konsumentenverhalten
94
Dienstleistungsqualität
29
Service quality
29
Kundenzufriedenheit
28
Bibliometrics
25
Bibliometrie
25
Brand management
25
Markenführung
25
India
23
Relationship marketing
21
Beziehungsmarketing
20
Brand image
20
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20
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20
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19
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19
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17
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17
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139
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7
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English
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Paul, Justin
Sharma, Piyush
Han, Heesup
125
Mattila, Anna S.
107
Ghosh, Saibal
89
Khare, Arpita
85
Kamaiah, Bandi
80
Lusk, Jayson L.
74
Phau, Ian
73
Dwivedi, Yogesh Kumar
72
Grewal, Dhruv
71
Jang, Soocheong
67
Kumar, Vikas
65
Loureiro, Sandra Maria Correia
64
Reddy, Y. V.
61
Tiwari, Aviral Kumar
61
Nayga, Rodolfo M.
59
Belk, Russell W.
57
Laroche, Michel
57
Septianto, Felix
55
Jain, Pramod Kumar
53
Vrontis, Demetris
53
Buckley, Peter J.
51
Ko, Eunju
51
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Bagozzi, Richard P.
49
Chawla, Deepak
49
Kumar, Sunil
49
Kumar, Satish
48
Gaiha, Raghav
46
Rahman, Zillur
46
Jha, Raghbendra
45
Joshi, Himanshu
45
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Singh, Tarlok
45
Wong, IpKin Anthony
45
Bang, Nguyen
44
Diamantopoulos, Adamantios
44
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Journal of business research : JBR
21
Journal of retailing and consumer services
17
The journal of services marketing
11
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European management journal
4
International journal of consumer studies
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of East-West business
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
International journal of Indian culture and business management
2
International marketing review
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service management
2
Journal of service research : JSR
2
Journal of strategic marketing
2
Thunderbird international business review
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
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ECONIS (ZBW)
139
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
4
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
5
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
6
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
7
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
10
Organic food consumption and contextual factors : an attitude-behavior-context perspective
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3383-3397
Persistent link: https://www.econbiz.de/10014369818
Saved in:
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