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~language:"eng"
~language:"spa"
~person:"Paul, Justin"
~person:"Sharma, Piyush"
~subject:"Consumer behaviour"
~subject:"Globalization"
~subject:"Indien"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Consumer behaviour
Globalization
Indien
Retail trade
Konsumentenverhalten
95
Dienstleistungsqualität
29
Service quality
29
Customer satisfaction
28
Kundenzufriedenheit
28
Bibliometrics
26
Bibliometrie
26
Brand management
25
Markenführung
25
India
23
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21
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21
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21
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20
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20
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19
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19
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17
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17
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15
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11
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6
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6
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1
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Paul, Justin
Sharma, Piyush
Han, Heesup
113
Mattila, Anna S.
97
Ghosh, Saibal
89
Khare, Arpita
85
Grewal, Dhruv
80
Kamaiah, Bandi
80
Lusk, Jayson L.
75
Phau, Ian
74
Dwivedi, Yogesh Kumar
72
Kumar, Vikas
64
Loureiro, Sandra Maria Correia
63
Tiwari, Aviral Kumar
63
Reddy, Y. V.
61
Belk, Russell W.
60
Nayga, Rodolfo M.
60
Jang, Soocheong
59
Septianto, Felix
59
Vrontis, Demetris
56
Jain, Pramod Kumar
53
Laroche, Michel
53
Buckley, Peter J.
51
Ko, Eunju
51
Kumar, Satish
50
Rangarajan, Chakravarthi
50
Sen, Kunal
50
Chawla, Deepak
49
Kumar, Sunil
49
Bagozzi, Richard P.
47
Gaiha, Raghav
46
Hollebeek, Linda D.
46
Joshi, Himanshu
46
Jha, Raghbendra
45
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Rahman, Zillur
45
Singh, Tarlok
45
Thaichon, Park
45
Shankar, Ravi
44
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Journal of business research : JBR
21
Journal of retailing and consumer services
16
The journal of services marketing
7
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European management journal
4
International journal of consumer studies
4
Business strategy and the environment
3
International business review : the official journal of the European International Business Academy
3
International journal of market research
3
Journal of East-West business
3
Journal of international consumer marketing
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
International journal of Indian culture and business management
2
International marketing review
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Thunderbird international business review
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
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ECONIS (ZBW)
127
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127
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
7
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
8
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
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