Osano, Hezron Mogaka - In: Journal of innovation and entrepreneurship : JIE 8 (2019) 13, pp. 1-31
Directory of 2012. The senior management of selected firms was surveyed and 175 firms responded making a response rate of 85 …There is need for Kenyan small and medium enterprises (SMEs) in particular to focus concern on the orientation of … business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation …