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~language:"eng"
~language:"und"
~person:"Cab, Victor Manuel"
~person:"Rubin, James"
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Cab, Victor Manuel
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International journal of technology, policy and management : IJTPM
1
The evolution of brands : from signals of quality to storehouses of trust
1
The journal of brand management : an international journal
1
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Knowledge and skills of professors at the campus of Social Sciences of the Autonomous University of Yucatan through distance education
Cab, Victor Manuel
;
Domínguez, J. Gabriel
; …
- In:
International journal of technology, policy and …
10
(
2010
)
1/2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10003984566
Saved in:
2
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
-
2009
Persistent link: https://www.econbiz.de/10003784632
Saved in:
3
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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