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~language:"eng"
~person:"Aghdaie, Mohammad Hasan"
~person:"Akarte, Milind M."
~person:"Dolnicar, Sara"
~subject:"Marktsegmentierung"
~subject:"Product design"
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Marktsegmentierung
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Aghdaie, Mohammad Hasan
Akarte, Milind M.
Dolnicar, Sara
Kohlbacher, Florian
3
Arnold, Marlen
2
Chawla, Deepak
2
Gassmann, Oliver
2
Gold, Stefan
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Goldsmith, Ronald E.
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Benchmarking : an international journal ; BIJ
1
International journal of business innovation and research
1
Marketing letters : a journal of research in marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
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2
Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.
;
Akarte, Milind M.
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
6
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
Saved in:
3
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
4
Selective marketing for environmentally sustainable tourism
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Tourism management : research, policies, practice
29
(
2008
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003709965
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