Customer-oriented benefit segmentation : an integrated approach
Year of publication: |
2014
|
---|---|
Authors: | Aghdaie, Mohammad Hasan ; Tafreshi, Parham Fami ; Behzadian, Majid |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 8.2014, 2, p. 168-189
|
Subject: | market segmentation | benefit segmentation | two-stage clustering | Ward's method | K-means clustering | conjoint analysis | Deelphi mthod | laptop market | Iran | Conjoint-Analyse | Conjoint analysis | Marktsegmentierung | Market segmentation | Regionales Cluster | Regional cluster | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Marktforschung | Market research | Marketingmanagement | Marketing management |
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