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~language:"eng"
~person:"Aghdaie, Mohammad Hasan"
~person:"Akarte, Milind M."
~person:"Weinstein, Art"
~subject:"Consumer behaviour"
~subject:"Marktsegmentierung"
~subject:"Strategic management"
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Consumer behaviour
Marktsegmentierung
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Aghdaie, Mohammad Hasan
Akarte, Milind M.
Weinstein, Art
Hudders, Liselot
6
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5
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4
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Journal of strategic marketing
2
Benchmarking : an international journal ; BIJ
1
International journal of business innovation and research
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ECONIS (ZBW)
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
2
Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.
;
Akarte, Milind M.
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
6
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
Saved in:
3
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
4
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
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