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~language:"eng"
~person:"Ahlert, Dieter"
~person:"Homburg, Christian"
~person:"Inderfurth, Karl"
~subject:"Organizational change"
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Ahlert, Dieter
Homburg, Christian
Inderfurth, Karl
Shani, Abraham B.
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Brand management ; Vol. 4
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1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
2
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.
;
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Saved in:
3
Fundamental changes in marketing organization : the movement toward a customer-focused organizational structure
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2010
Persistent link: https://www.econbiz.de/10003922767
Saved in:
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