Fundamental changes in marketing organization : the movement toward a customer-focused organizational structure
Year of publication: |
2010
|
---|---|
Authors: | Homburg, Christian ; Workman, John P. ; Jensen, Ove |
Published in: |
Brand management ; Vol. 4. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 45-80
|
Subject: | Organisationsstruktur | Organizational structure | Unternehmensorganisation | Business organization | Organisatorischer Wandel | Organizational change |
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