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~language:"eng"
~person:"Ahn, Jiseon"
~person:"Kumar, V."
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
United States
Consumer behaviour
61
Konsumentenverhalten
61
Relationship marketing
40
Brand management
18
Markenführung
18
Brand image
15
Markenimage
15
Customer satisfaction
14
Kundenzufriedenheit
14
Customer integration
11
Kundenintegration
11
Kundenwert
11
Customer value
9
Brand
8
Dienstleistungsqualität
8
Emotion
8
Markenartikel
8
Marketing management
8
Marketingmanagement
8
Service quality
8
Gastronomie
5
Internet marketing
5
Kundenmanagement
5
Online-Marketing
5
Restaurant industry
5
customer lifetime value
5
Customer engagement
4
Firm performance
4
Unternehmenserfolg
4
Viral marketing
4
Virales Marketing
4
customer engagement
4
Betriebliche Wertschöpfung
3
Brand loyalty
3
Cognition
3
Confidence
3
E-commerce
3
Electronic Commerce
3
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English
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Ahn, Jiseon
Kumar, V.
Han, Heesup
48
Mattila, Anna S.
33
Hollebeek, Linda D.
31
Verhoef, Peter C.
26
Grewal, Dhruv
22
Loureiro, Sandra Maria Correia
22
Lusk, Jayson L.
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Jang, Soocheong
17
Tanford, Sarah
17
Usman, Osly
17
Lemon, Katherine N.
16
Mittal, Vikas
16
Wangenheim, Florian von
16
Gil Saura, Irene
15
Khan, Imran
15
Stavins, Joanna
15
Wong, IpKin Anthony
15
Aksoy, Lerzan
14
Balaji, M. S.
14
Das, Gopal
14
Einav, Liran
14
Fetscherin, Marc
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
McDonald, Heath
14
Neslin, Scott A.
14
Park, Jungkun
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Goldsmith, Ronald E.
13
Gustafsson, Anders
13
Keiningham, Timothy
13
McFadden, Daniel
13
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Springer-Verlag GmbH
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Journal of marketing
5
Journal of the Academy of Marketing Science
5
International journal of hospitality management
4
Journal of marketing research : JMR
3
Journal of travel and tourism marketing
3
Asia Pacific journal of marketing and logistics
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
Customer engagement marketing
1
Handbook of research on customer engagement
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
Psychology & marketing
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Springer Texts in Business and Economics
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Total quality management & business excellence
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ECONIS (ZBW)
42
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
3
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
4
Role of brand heritage in local and franchise restaurant service
Ahn, Jiseon
- In:
Total quality management & business excellence
34
(
2023
)
13/14
,
pp. 1882-1895
Persistent link: https://www.econbiz.de/10014369732
Saved in:
5
Multidimensional value of customers' mobile service experiences in the food service context
Kwon, Jookyung
;
Yu, Hoyeol
;
Ahn, Jiseon
- In:
Journal of hospitality and tourism insights
6
(
2023
)
2
,
pp. 912-927
Persistent link: https://www.econbiz.de/10014363988
Saved in:
6
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
7
Influence of customer personality on perceived attractiveness and similarity in a food service context
Hong, EunPyo
;
Ahn, Jiseon
- In:
Journal of hospitality marketing & management
32
(
2023
)
6
,
pp. 745-766
Persistent link: https://www.econbiz.de/10014319794
Saved in:
8
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
9
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
10
Exploring perceived innovation in building customers' patronizing behavior in the food delivery service context
Ahn, Jiseon
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013330615
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