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~language:"eng"
~person:"Al Shurideh, Muhammad"
~person:"Barès, Franck"
~person:"Du, Peng"
~subject:"Markenführung"
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Markenführung
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Social Web
3
Social web
3
Brand community
2
Community
2
Gemeinschaft
2
Beziehungsmarketing
1
Brand image
1
Cameroon
1
Climate change
1
Community commitment
1
Community identification
1
Customer integration
1
Helping behavior
1
Internet marketing
1
Kamerun
1
Klimawandel
1
Kundenintegration
1
Markenimage
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Online-Marketing
1
Other customer
1
Relationship marketing
1
Supportive climate
1
community
1
engagement
1
misbehavior
1
music
1
online communities
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social media
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volunteering
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Al Shurideh, Muhammad
Barès, Franck
Du, Peng
Ko, Yong Jae
3
Asada, Akira
2
Avery, Jill
2
Heere, Bob
2
Kumar, Jitender
2
Ozturkcan, Selcen
2
Veloutsou, Cleopatra
2
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Amezcua, Bernardo
1
Andreini, Daniela
1
Antorini, Yun Mi
1
Barrie, Lance
1
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1
Bean, Jonathan
1
Bergami, Massimo
1
Billore, Aditya
1
Black, Iain
1
Bodkin, Charles D.
1
Bradford, Tonya Williams
1
Brown, Tom
1
Burnaz, Sebnem
1
Carlson, Brad D.
1
Casais, Beatriz
1
Chang, Chia-wen
1
Cooper, Danielle
1
Cova, Bernard
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
Demiray, Melek
1
Filieri, Raffaele
1
Füller, Johann
1
Gilchrist, Heidi
1
Gordon, Ross
1
Hamari, Juho
1
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Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
3
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Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
2
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
3
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
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