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~language:"eng"
~person:"Ala-Mursula, Leena"
~person:"Kaplan, Andreas M."
~subject:"Innovationsmanagement"
~subject:"USA"
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Ala-Mursula, Leena
Kaplan, Andreas M.
Nijkamp, Peter
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Business horizons
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International journal of networking and virtual organisations : IJNVO
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Organizations and social networking : utilizing social media to engage consumers
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Managing barriers of virtual communication in global new product development projects
Lohikoski, Päivi
;
Kujala, Jaakko
;
Haapasalo, Harri
; …
- In:
International journal of networking and virtual …
15
(
2015
)
4
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011502973
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2
Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Organizations and social networking : utilizing social …
,
(pp. 79-101)
.
2013
Persistent link: https://www.econbiz.de/10009768700
Saved in:
3
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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