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~language:"eng"
~person:"Albers, Sönke"
~person:"Backhaus, Klaus"
~person:"Binckebanck, Lars"
~subject:"Brand management"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Systematic review"
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Brand management
Europe
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B-to-B-Marketing
8
Business-to-business marketing
8
Bundling strategy
2
Leistungsbündel
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
1972-2009
1
Aufsatzsammlung
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Brand image
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Business-to-Business-Marketing
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Consumer behaviour
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Albers, Sönke
Backhaus, Klaus
Binckebanck, Lars
Christodoulides, George
6
Johnston, Wesley J.
4
Nyadzayo, Munyaradzi W.
4
Ritter, Thomas
4
Sarkar, Soumya
4
Sharma, Arun
4
Singh, Jaywant
4
Brown, Brian P.
3
Casidy, Riza
3
Kumar, V.
3
Lindgreen, Adam
3
O'Cass, Aron
3
Andersson, Svante
2
Anees-ur-Rehman, Muhammad
2
Badrinarayanan, Vishag
2
Baumgarth, Carsten
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Beverland, Michael B.
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Biedenbach, Galina
2
Cassia, Fabio
2
Crisafulli, Benedetta
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Dash, Satyabhusan
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De Chernatony, Leslie
2
Donthu, Naveen
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Ehret, Michael
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Ewing, Michael
2
Hallikas, Jukka
2
Henseler, Jörg
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Herbst, Uta
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Ind, Nicholas
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Iyer, Gopalkrishnan R.
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Iyer, Pramod
2
Jiang, Yanxin
2
Karwan, Mark H.
2
Keller, Kevin Lane
2
Keränen, Joona
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Kleinaltenkamp, Michael
2
LaPlaca, Peter J.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
2
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1
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
2
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
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