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~language:"eng"
~person:"Alnawas, Ibrahim"
~subject:"Hotel industry"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Satisfaction"
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Hotel industry
Kundenzufriedenheit
Markenimage
Satisfaction
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand loyalty
2
Brand management
2
Consumer behaviour
2
Emotion
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Markenartikel
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Brand identification
1
Customer satisfaction
1
Dienstleistungsqualität
1
Emotional brand attachment
1
Hotellerie
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Hotels
1
Service quality
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Sternberg's (1987) love theory
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brand identity
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brand loyalty
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brand-lifestyle congruency
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Alnawas, Ibrahim
Han, Heesup
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International journal of contemporary hospitality management
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
2
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Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane
;
Alnawas, Ibrahim
- In:
International journal of contemporary hospitality management
28
(
2016
)
12
,
pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968
Saved in:
2
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, Ibrahim
;
Altarifi, Shadi
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
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