Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Jane Hemsley-Brown and Ibrahim Alnawas
| Year of publication: |
2016
|
|---|---|
| Authors: | Hemsley-Brown, Jane ; Alnawas, Ibrahim |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 12, p. 2771-2794
|
| Subject: | Brand loyalty | Hotels | Emotional brand attachment | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Emotion | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Markentreue | Hotellerie | Hotel industry | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-09-2015-0466 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011610968