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~language:"eng"
~person:"Amin, Muslim"
~person:"Gamble, Amelie"
~person:"Scharf, Edson Roberto"
~subject:"Narrative Methode"
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Storytelling as a means to increase consumers' processing of financial information
Hauff, Jeanett Carlsson
;
Carlander, Anders
;
Gamble, Amelie
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 494-514
Persistent link: https://www.econbiz.de/10010415398
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