Storytelling as a means to increase consumers' processing of financial information
Jeanett Carlsson Hauff; Anders Carlander, Amelie Gamble and Tommy Gärling; Martin Holmen
| Year of publication: |
2014
|
|---|---|
| Authors: | Hauff, Jeanett Carlsson ; Carlander, Anders ; Gamble, Amelie ; Gärling, Tommy ; Holmen, Martin |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 6, p. 494-514
|
| Subject: | Consumer behaviour | Financial services | Communication | Marketing communications | Service marketing | Konsumentenverhalten | Finanzdienstleistung | Narrative Methode | Narrative method | Kommunikation | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415398