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~language:"eng"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Torres, Ivonne M."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
65
Marktforschung
55
Market research
49
Beziehungsmarketing
43
Relationship marketing
43
Marketing theory
30
Marketingtheorie
30
India
29
Indien
29
Marketing
29
Brand management
25
Markenführung
25
Theorie
25
Theory
25
Marketingmanagement
24
Brand image
21
Markenimage
21
Marketing management
21
Business-to-business marketing
16
Lieferantenmanagement
13
Supplier relationship management
13
USA
12
Marketingforschung
11
United States
11
Advertising effects
10
Brand
10
Dienstleistungsqualität
10
Internet marketing
10
Markenartikel
10
Online-Marketing
10
Service quality
10
Werbewirkung
10
Advertising
9
Customer satisfaction
9
Ghana
9
Green marketing
9
Naresh K. Malhotra
9
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Undetermined
42
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Article
77
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9
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74
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74
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4
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Case study
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English
German
34
Author
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Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Torres, Ivonne M.
Han, Heesup
81
Mattila, Anna S.
59
Loureiro, Sandra Maria Correia
50
Kumar, V.
49
Verhoef, Peter C.
45
Grewal, Dhruv
43
Phau, Ian
43
Hollebeek, Linda D.
41
Bang, Nguyen
39
Sharma, Piyush
39
Usman, Osly
38
Dwivedi, Yogesh Kumar
37
Svensson, Göran
37
Ko, Eunju
36
Gil Saura, Irene
35
Melewar, T. C.
34
Prentice, Catherine
34
Bagozzi, Richard P.
33
Pelsmacker, Patrick de
33
Mittal, Vikas
32
Vrontis, Demetris
32
Cova, Bernard
31
Romaniuk, Jenni
31
Woodside, Arch G.
30
Balaji, M. S.
29
Sreejesh, S.
29
Chintagunta, Pradeep K.
28
Paul, Justin
28
Rajagopal
28
Sarkar, Abhigyan
28
Sheth, Jagdish N.
28
Wong, IpKin Anthony
28
Dawes, John
27
Herrmann, Andreas
27
Homburg, Christian
27
Johnston, Wesley J.
27
Klaus, Philipp
27
Kleinaltenkamp, Michael
27
Park, Jungkun
27
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German American Conference on Industrial Marketing <1984, Mainz>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Journal of international consumer marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer marketing
3
Marketing intelligence & planning
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Asia Pacific journal of marketing and logistics
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Health marketing quarterly
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
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ECONIS (ZBW)
86
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86
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1
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
4
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
5
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
6
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
7
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
8
Social media,
marketing
practices, and consumer behavior
Erragcha, Nozha
;
Babay, Hanene
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 27-45)
.
2020
Persistent link: https://www.econbiz.de/10012241968
Saved in:
9
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
10
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
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