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~language:"eng"
~person:"Backhaus, Klaus"
~person:"Binckebanck, Lars"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Systematic review"
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Brand management
E-commerce
Europe
Procurement
Theorie
B-to-B-Marketing
6
Business-to-business marketing
6
Bundling strategy
2
Leistungsbündel
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
1972-2009
1
Aufsatzsammlung
1
Beschaffung
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Business-to-Business-Marketing
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Customer service
1
Customized service packages
1
Decision under risk
1
Dienstleistungsqualität
1
Electronic Commerce
1
Entscheidung unter Risiko
1
Europa
1
Industrial services
1
Information costs
1
Informationskosten
1
Investitionsentscheidung
1
Investment decision
1
Konsumentenverhalten
1
Kundenservice
1
Machinery industry
1
Markenführung
1
Markenimage
1
Maschinenbau
1
Mobile phone
1
Mobiltelefon
1
Organisationale Entscheidung
1
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Article
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Article in journal
Aufsatz im Buch
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Systematic review
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3
Case study
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Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
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Handbuch
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Language
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English
German
12
Author
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Backhaus, Klaus
Binckebanck, Lars
Christodoulides, George
7
Ritter, Thomas
6
Nyadzayo, Munyaradzi W.
5
Brown, Brian P.
4
Johnston, Wesley J.
4
Keränen, Joona
4
Kowalkowski, Christian
4
Sarkar, Soumya
4
Sharma, Arun
4
Singh, Jaywant
4
Casidy, Riza
3
Corsaro, Daniela
3
Dash, Satyabhusan
3
Ehret, Michael
3
Elmaghraby, Wedad
3
Kleinaltenkamp, Michael
3
Kumar, Alok
3
Kumar, V.
3
Lindgreen, Adam
3
Narus, James A.
3
O'Cass, Aron
3
Roehm, Michelle L.
3
Saraniemi, Saila
3
Steward, Michelle D.
3
Swani, Kunal
3
Ulkuniemi, Pauliina
3
Wang, Shan
3
Aarikka-Stenroos, Leena
2
Agnihotri, Raj
2
Andersson, Svante
2
Anees-ur-Rehman, Muhammad
2
Archer, Norman P.
2
Badrinarayanan, Vishag
2
Baumgarth, Carsten
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Cassia, Fabio
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
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Published in...
All
Electronic markets : the international journal on networked business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
Source
All
ECONIS (ZBW)
3
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1
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
2
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
3
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data
Backhaus, Klaus
;
Becker, Jörg
;
Beverungen, Daniel
; …
- In:
Electronic markets : the international journal on …
20
(
2010
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10003977233
Saved in:
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