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~language:"eng"
~person:"Backhaus, Klaus"
~subject:"Aufsatzsammlung"
~subject:"Europe"
~subject:"Theorie"
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Aufsatzsammlung
Europe
Theorie
B-to-B-Marketing
9
Business-to-business marketing
9
Investitionsgütermarketing
3
Beschaffung
2
Bundling strategy
2
Consumer behaviour
2
Deutschland
2
Europa
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Germany
2
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1972-2009
1
Absatz
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Branche
1
Brand image
1
Brand management
1
Business-to-Business-Marketing
1
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Customer service
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Deutschland <Bundesrepublik>
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Backhaus, Klaus
Obloj, Tomasz
3
Beckert, Walter
2
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2
Boha, Julian
2
Canavari, Maurizio
2
Etzion, Hila
2
Karwan, Mark H.
2
Kleinaltenkamp, Michael
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Mantena, Ravi
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2
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Raj, Ritwik
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Sun, Lei
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German American Conference on Industrial Marketing <1984, Mainz>
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Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
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Die Betriebswirtschaft : DBW
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Journal of business-to-business marketing
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ECONIS (ZBW)
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Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
2
Themenheft: Business-to-Business Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Major systems marketing in Europe
Backhaus, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000816200
Saved in:
5
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
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