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~language:"eng"
~person:"Bajdak, Andrzej"
~person:"Haar, J. W. van der"
~person:"Harrigan, Paul"
~person:"Hübner, Alexander"
~person:"Nicholls, Richard"
~person:"Thurasamy Ramayah"
~subject:"Marketing"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Search: subject:"Customer relationship management"
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Subject
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Marketing
SME
Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
16
Social web
16
Internet marketing
12
Online-Marketing
12
KMU
11
Brand management
9
Markenführung
9
Customer integration
8
Kundenintegration
8
Customer satisfaction
7
Einzelhandel
7
Kundenzufriedenheit
7
Retail trade
7
Customer engagement
6
Dienstleistungsqualität
6
E-commerce
6
Electronic Commerce
6
Service quality
6
Social media
6
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Viral marketing
4
Virales Marketing
4
social media
4
Brand loyalty
3
Confidence
3
Fashion
3
Markentreue
3
Mode
3
Multichannel strategy
3
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11
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Aufsatz in Zeitschrift
Graue Literatur
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11
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4
Arbeitspapier
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English
Author
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Bajdak, Andrzej
Haar, J. W. van der
Harrigan, Paul
Hübner, Alexander
Nicholls, Richard
Thurasamy Ramayah
Ibbotson, Patrick
5
Rowley, Jennifer
5
Eggers, Fabian
4
Kraus, Sascha
4
Laukkanen, Tommi
4
Mokhtar, Sany Sanuri Mohd
4
Patterson, Paul G.
4
Ramsey, Elaine
4
Silver, Lars
4
Svensson, Göran
4
Udayana, Ida Bagus Nyoman
4
Vrontis, Demetris
4
Woodside, Arch G.
4
Cegarra Navarro, Juan Gabriel
3
Chatterjee, Sheshadri
3
Chaudhuri, Ranjan
3
Dias, Álvaro Lopes
3
Farida, Naili
3
Gilmore, Audrey
3
Ndubisi, Nelson Oly
3
O'Dwyer, Michele
3
Reijonen, Helen
3
Tadajewski, Mark
3
Ulkuniemi, Pauliina
3
Vegholm, Fatima
3
Abas, Zakaria Bin
2
Abdolvand, Neda
2
AlQershi, Nagwan
2
Amasaka, Kakuro
2
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Betts-Outland, Harriette
2
Bürsner, Simone
2
Campbell, Colin L.
2
Casidy, Riza
2
Costa, Renato J. Lopes da
2
Cox, Tony
2
Danik, Lidia
2
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Published in...
All
Journal of operations management
2
International journal of electronic commerce : IJEC
1
Journal for international business and entrepreneurship development
1
Journal of Islamic marketing
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of strategic marketing
1
Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Scientific publications / The Karol Adamiecki University of Economics in Katowice
1
Small enterprise research : SER ; the Journal of SEAANZ
1
World journal of entrepreneurship, management and sustainable development : WJEMSD
1
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
2
Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic : the case of online modest fashion SMEs in Egypt
AbdelAziz, Kesmat
;
Nor Hasliza Saad
;
Thurasamy Ramayah
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 146-173
Persistent link: https://www.econbiz.de/10013536376
Saved in:
3
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
(
ed.
);
Leeuw, Sander de
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014293339
Saved in:
4
Linking social media to
customer
relationship
management
(CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
5
From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul
;
Miles, Morgan P.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
21
(
2014
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
Saved in:
6
Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia : the moderating effects of market turbulence
Ha Shiaw Tong
;
Lo May Chiun
;
Thurasamy Ramayah
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10011616565
Saved in:
7
Entrepreneurial orientation and performance : the interaction effect of customer capital
Alireza Jalali
;
Mastura Jaafar
;
Thurasamy Ramayah
- In:
World journal of entrepreneurship, management and …
10
(
2014
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10010493047
Saved in:
8
Entrepreneurial marketing in SMEs : the key capabilities of e-CRM
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 40-64
Persistent link: https://www.econbiz.de/10009660960
Saved in:
9
Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
Saved in:
10
Critical factors underpinning the e-CRM activities of SMEs
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 503-529
Persistent link: https://www.econbiz.de/10009159919
Saved in:
1
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