Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Sushmita Guha, Paul Harrigan and Geoff Soutar
| Year of publication: |
May 2018
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|---|---|
| Authors: | Guha, Sushmita ; Harrigan, Paul ; Soutar, Geoffrey N. |
| Published in: |
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship. - Regina, ISSN 0827-6331, ZDB-ID 2103481-3. - Vol. 30.2018, 3, p. 193-214
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| Subject: | social media | SME | CRM | social CRM | dynamic capability | Western Australia | KMU | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Dynamische Kompetenzen | Dynamic capabilities | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in französischer Sprache |
| Other identifiers: | 10.1080/08276331.2017.1399628 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882918