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~language:"eng"
~person:"Bakker, Diederich"
~person:"Bertilsson, Jon"
~type_genre:"Thesis"
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Vertical brand portfolio management : strategies for integrated brand management between manufacturers and retailers
Bakker, Diederich
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2015
Persistent link: https://www.econbiz.de/10010463395
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The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
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2009
Persistent link: https://www.econbiz.de/10003905269
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