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~language:"eng"
~person:"Balachander, S."
~person:"Boyd, D. Eric"
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Balachander, S.
Boyd, D. Eric
Kannan, P. K.
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Wright, Gordon P.
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Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
2
Branded apps and their impact on firm value : a design perspective
Boyd, D. Eric
;
Kannan, P. K.
;
Slotegraaf, Rebecca J.
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10012170859
Saved in:
3
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
4
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
Saved in:
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