Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Year of publication: |
2009
|
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Authors: | Bezawada, Ram ; Balachander, S. ; Kannan, P. K. ; Shankar, Venkatesh |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 3, p. 99-117
|
Subject: | Marketing | Werbemittel | Promotional materials | Category Management | Category management |
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