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~language:"eng"
~person:"Bang, Nguyen"
~person:"Meyer-Stamer, Jörg"
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Search: subject_exact:"Standortmarketing"
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Place marketing
5
Standortmarketing
5
Brand image
4
Markenimage
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3
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3
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3
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3
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Bang, Nguyen
Meyer-Stamer, Jörg
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11
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Campelo, Adriana
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7
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5
Martin, Roger L.
5
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5
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5
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4
Braun, Erik
4
Egger, Hartmut
4
Falkinger, Josef
4
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4
Ishikawa, Toshiharu
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4
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Stylidis, Dimitrios
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3
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Barrios Cobos, Salvador
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Journal of business research : JBR
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
3
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
Saved in:
4
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
5
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
6
Participatory appraisal of competitive advantage (PACA) : effectively launching local economic development initiatives
Meyer-Stamer, Jörg
-
2005
-
2. rev. version
Persistent link: https://www.econbiz.de/10002523614
Saved in:
7
Regional value chain initiatives : an opportunity for the application of the PACA-approach
Meyer-Stamer, Jörg
-
2004
Persistent link: https://www.econbiz.de/10002523679
Saved in:
8
Why is local economic development so difficult, and what can we do to make it more effective?
Meyer-Stamer, Jörg
-
2003
Persistent link: https://www.econbiz.de/10002523652
Saved in:
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