A framework of place branding, place image, and place reputation : antecedents and moderators
Pantea Foroudi, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi and Bang Nguyen
| Year of publication: |
2016
|
|---|---|
| Authors: | Foroudi, Pantea ; Gupta, Suraksha ; Kitchen, Philip J. ; Foroudi, Mohammad Mahdi ; Bang, Nguyen |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 19.2016, 2, p. 241-264
|
| Subject: | Emerging market | Place branding | Place image | Place reputation | Tourist industry | Standortmarketing | Place marketing | Reputation | Firmenimage | Corporate reputation | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-02-2016-0020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598818