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~language:"eng"
~person:"Bang, Nguyen"
~subject:"Innovation"
~subject:"Japan"
~subject:"Konsumentenverhalten"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Innovation
Japan
Konsumentenverhalten
Unternehmenserfolg
Consumer behaviour
40
Brand management
35
Markenführung
35
Brand image
24
Markenimage
24
Beziehungsmarketing
23
Relationship marketing
23
Corporate reputation
17
Firmenimage
17
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Einzelhandel
10
Retail trade
10
China
9
Marketing management
8
Marketingmanagement
8
Public relations
8
Social Web
8
Social web
8
Öffentlichkeitsarbeit
8
Higher education institution
7
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7
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Confidence
6
Dienstleistungsqualität
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Internet marketing
6
Justice
6
Markenarchitektur
6
Online-Marketing
6
Reputation
6
Service quality
6
Taiwan
6
Vertrauen
6
Place marketing
5
Standortmarketing
5
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29
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Article
46
Book / Working Paper
1
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Article in journal
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
47
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
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English
Author
All
Bang, Nguyen
Han, Heesup
118
Audretsch, David B.
105
Kraus, Sascha
105
Mattila, Anna S.
103
Vrontis, Demetris
88
Dwivedi, Yogesh Kumar
79
Brem, Alexander
77
Lusk, Jayson L.
75
Phau, Ian
73
Paul, Justin
70
Khare, Arpita
68
Jang, Soocheong
65
Grewal, Dhruv
64
Loureiro, Sandra Maria Correia
63
Nayga, Rodolfo M.
60
Septianto, Felix
59
Thurasamy Ramayah
58
Belk, Russell W.
57
Roper, Stephen
55
Sharma, Piyush
54
Lee, Seoki
53
Yamamura, Eiji
52
Cheng, T. C. E.
51
Ko, Eunju
51
Bouncken, Ricarda B.
50
Parida, Vinit
50
Laroche, Michel
49
Shimizutani, Satoshi
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
48
Itō, Takatoshi
48
Malerba, Franco
48
Rajagopal
48
Wagner, Joachim
47
Lee, Keun
46
Messeni Petruzzelli, Antonio
46
Pelsmacker, Patrick de
46
Woodside, Arch G.
46
Managi, Shunsuke
45
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Journal of business research : JBR
4
The marketing review
4
Asia-Pacific journal of business administration
3
Marketing intelligence & planning
3
International journal of hospitality management
2
International journal of technology management : IJTM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asia Pacific business review
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The service industries journal
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ECONIS (ZBW)
47
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47
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date (oldest first)
1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
3
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
4
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
7
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
10
Competition vs. collaboration: a four set game theory : innovation, collaboration, imitation, and "do nothing"
Li, Mo
;
Bang, Nguyen
;
Yu, Xiaoyu
;
Han, Yuqing
- In:
International journal of technology management : IJTM
76
(
2018
)
3/4
,
pp. 285-315
Persistent link: https://www.econbiz.de/10011896395
Saved in:
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