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~language:"eng"
~person:"Barqawi, Neda"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"Auftragsabwicklung"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Auftragsabwicklung
Marketingtheorie
B-to-B-Marketing
10
Business-to-business marketing
10
Lieferantenmanagement
8
Supplier relationship management
8
Bargaining theory
3
Bundling strategy
3
Leistungsbündel
3
Marketing theory
3
Negotiations
3
Verhandlungen
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Verhandlungstheorie
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2
Beziehungsmarketing
2
Consumer behaviour
2
Dienstleistungsmarketing
2
Gioia methodology
2
Konsumentenverhalten
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Negotiation techniques
2
Procurement
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Relationship marketing
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Services marketing
2
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Business markets
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Buyer-seller negotiation
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Competition
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Complex systems
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Barqawi, Neda
Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Katrichis, Jerome M.
3
Brennan, Ross
2
Di Benedetto, C. Anthony
2
Johnston, Wesley J.
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Möller, K. E. Kristian
2
Paliwoda, Stanley J.
2
Rollins, Minna
2
Tzempelikos, Nektarios
2
Ulaga, Wolfgang
2
Ahonen, Toni
1
Albers, Sönke
1
Alnakhli, Hayam
1
Barner-Rasmussen, Wilhelm
1
Baumann, Jasmin
1
Bellenger, Danny N.
1
Bettis-Outland, Harriette
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Brito, Carlos Henrique Figueiredo e Melo de
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Chatterjee, Sharmila C.
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1
Dant, Rajiv P.
1
DeLeon, Anthony J.
1
Dean, Andrew Kristoffer
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Deitz, George D.
1
Dziubaniuk, Olga
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Easton, Geoff
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
1
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ECONIS (ZBW)
3
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1
Applying service-dominant logic to recurrent release of software : an action research study
Barqawi, Neda
;
Syed, Kamran
;
Mathiassen, Lars
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 928-940
Persistent link: https://www.econbiz.de/10011564170
Saved in:
2
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
3
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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