The transition from product to service in business markets : an agenda for academic inquiry
Frank Jacob; Wolfgang Ulaga
| Year of publication: |
2008
|
|---|---|
| Authors: | Jacob, Frank ; Ulaga, Wolfgang |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 3, p. 247-253
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| Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Dienstleistungsmarketing | Services marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003713056