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~language:"eng"
~person:"Baumgarth, Carsten"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"effectiveness"
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Arbeitsverhalten
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brand behavior
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brand happiness
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brand management
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Baumgarth, Carsten
Kamalanabhan, T. J.
Schnebelen, Stefanie
Bruhn, Manfred
3
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Batt, Verena
1
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Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Psychology & marketing
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ECONIS (ZBW)
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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2
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
3
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
4
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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