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~language:"eng"
~person:"Behl, Abhishek"
~subject:"Elaboration likelihood model"
~subject:"Konsumentenverhalten"
~subject:"Virtuelle Realität"
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Elaboration likelihood model
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Journal of business research : JBR
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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