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~language:"eng"
~person:"Bentele, Günter"
~person:"Ruler, Betteke van"
~person:"Steininger, Christian"
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Bentele, Günter
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Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
2
LEA's communication series. Public relations subseries
1
Public relations metrics : research and evaluation
1
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ECONIS (ZBW)
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The communication strategy handbook : toolkit for creating a winning strategy
Ruler, Betteke van
;
Körver, Frank
-
2019
Persistent link: https://www.econbiz.de/10011927590
Saved in:
2
Public relations metrics : research and evaluation
Ruler, Betteke van
(
ed.
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003476459
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3
Public relations metrics : measurment and evaluation ; an overview
Ruler, Betteke van
;
Tkalac Verčič, Ana
;
Verčič, Dejan
- In:
Public relations metrics : research and evaluation
,
(pp. 1-18)
.
2008
Persistent link: https://www.econbiz.de/10003753824
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4
Public relations theory : the reconstructive approach
Bentele, Günter
- In:
Public relations research : European and international …
,
(pp. 19-31)
.
2008
Persistent link: https://www.econbiz.de/10003728351
Saved in:
5
The intereffication model : theoretical discussions and empirical research
Bentele, Günter
;
Nothhaft, Howard
- In:
Public relations research : European and international …
,
(pp. 33-47)
.
2008
Persistent link: https://www.econbiz.de/10003728356
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