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~language:"eng"
~person:"Berthon, Pierre R."
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
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Search: subject_exact:"Brand strategy"
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Brand management
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Berthon, Pierre R.
Melewar, T. C.
10
Baumgarth, Carsten
5
Dall'Olmo Riley, Francesca
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Balmer, John M. T.
4
Burmann, Christoph
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International journal of wine business research : IJWBR
1
The journal of product & brand management
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ECONIS (ZBW)
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The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
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2
Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F.
(
ed.
);
Berthon, Pierre R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011590128
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